Talouselämä article
The article that I wrote together with Professor Pantzar in Talouselämä last friday (in Finnish)
http://www.talouselama.fi/docview.do?f_id=1105516
posted by Oskar Korkman @ 8:29 PM
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Practice Design
A blog on marketing thought that is influenced by practice theory. Traditional marketing puts customers in the focus of its activities. This blog discusses opportunities to see marketing as a means for constructing social practices, and puts practice into the centre of analysis.
Tuesday, February 06, 2007
http://www.talouselama.fi/docview.do?f_id=1105516
About Me
- Name: Oskar Korkman
I am interested in marketing, consumption theory and ethnography. Practice theory is the special focus for the time being. I am Partner at Vectia Ltd (www.vectia.com) and have a Doctoral degree in marketing, and a master in education (Ad.ed.)
Previous Posts
- My interest is in looking at business and marketin...
- Practice Forum 191206
- The economy of everyday life and branding
- The brand new yearbook of "Kuluttajatutkimuskeskus...
- ECR Finland Annual Seminar 21.11.2006
- Some enterntainment ; )
- I got inspired Ulla-Maaria's statements of handicr...
- Adult imitation
- Work and Play
- Elisa and ethnography
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