Wednesday, December 13, 2006

The economy of everyday life and branding

Competitive advantage in the economy of everyday life is about being and becoming an integral part of everyday practices. For instance Google is a good example of this. "Googling" has become a practice of everyday life. That is the ultimate achievement of branding.

Branding is not about being in the top of the minds of people, but rather to be an undivided and normal part of life. That is a big difference?


At 7:30 PM, Blogger Moderator said...

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At 7:33 PM, Anonymous Martin Silcock said...

Liked your comment on branding...if that is the case should traditional brand tracking measures (awareness, preference etc) be adjusted to something like...

"X brand is an essential aspect of my everyday life."



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