A blog on marketing thought that is influenced by practice theory. Traditional marketing puts customers in the focus of its activities. This blog discusses opportunities to see marketing as a means for constructing social practices, and puts practice into the centre of analysis.
This is the model I have been working on. The point with the model below is to center the practice and develop a kind of new 4P model (which is not 4ps, but anyway) that start from the notion of an existing practice, and the ways the company can support/empower/ reconfigure the current practice.I have found this very useful. I will add some cases later.
posted by Oskar Korkman @ 1:32 AM
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I am interested in marketing, consumption theory and ethnography. Practice theory is the special focus for the time being. I am Partner at Vectia Ltd (www.vectia.com) and have a Doctoral degree in marketing, and a master in education (Ad.ed.)
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