A blog on marketing thought that is influenced by practice theory. Traditional marketing puts customers in the focus of its activities. This blog discusses opportunities to see marketing as a means for constructing social practices, and puts practice into the centre of analysis.
The presentation held by Mika Pantzar and me is shortly discussed in Onniblog (in finnish). Look up also some interesting links to other blogs (Christian Lindholm, Former user experience guru at Nokia, and Marko Ahtisaari etc.)
posted by Oskar Korkman @ 8:45 PM
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I am interested in marketing, consumption theory and ethnography. Practice theory is the special focus for the time being. I am Partner at Vectia Ltd (www.vectia.com) and have a Doctoral degree in marketing, and a master in education (Ad.ed.)
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