A blog on marketing thought that is influenced by practice theory. Traditional marketing puts customers in the focus of its activities. This blog discusses opportunities to see marketing as a means for constructing social practices, and puts practice into the centre of analysis.
http://www.bplusd.org/uploads/bplusd_landscape_2007.pdf
posted by Oskar Korkman @ 5:55 PM
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I am interested in marketing, consumption theory and ethnography. Practice theory is the special focus for the time being. I am Partner at Vectia Ltd (www.vectia.com) and have a Doctoral degree in marketing, and a master in education (Ad.ed.)
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