Saturday, October 28, 2006

Elisa and ethnography

The Finnish tele operator went public on the 25th of October, this wednesday about a large program for studying their customers' practices with the help of ethnography. Over 400 employees have been trained to do fast ethnography, and will do that before christmas. The objective is to create a "architecture of everyday life" that can be used as an starting point for business development. An article saying this was published at least in Hufvudstadsbladet the 26th of October on page 16-17. I commented the program in the role of being the coordinator for this program.


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